The Sales Wars

About The Sales Wars

Welcome to The Sales Wars

Ever had a sales manager that used the word “value add” every five minutes?

Ever done a presentation to a room full of people wearing golf shirts from your competitor?

Ever interrupted someone at a funeral to get the status of a purchase order?

Then this is the blog for you.

My name is Kevin Sasser and I, along with the help of Kevin Cahill and some other close friends, contribute to The Sales Wars (TSW).

We started TSW to capture some of the adventures, mishaps, and dumb luck that regularly occurs in the world of enterprise software sales and to let those new to the profession  know that it’s not just them, sales is not easy.

We also wanted to use this a platform for teaching and reinforcing those best practices that separate the top performers from the average.

You have to battle with passion to be successful. You have to win the fight to win the battle, win the battle to win the war, win the war to reach your goals.

Most of the stories come from our experiences in selling content management, document management, knowledge management, financial services solutions, and professional services.

We appreciate you visiting our site and welcome any ideas and contributions.

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